HAH PM

Brand Identity

Worked with branding firms Ashlar Projects and The Gettys Group to create the brand identity and initial collateral concepts. Transitioned to internal project management and design under the leadership of our VP of Marketing and in conjunction with our internal team and chosen vendors for implementation.

Collateral and Operational Materials

Lead the transition of print collateral and operational materials from outside agencies to the internal team for budgeting, estimation, and production. Worked with external print vendors to bid on the project and create a production plan for all hotel materials. Secured licensing of arts district photography by working closely with the internal curator and outside art organizations and photographers. Selected all papers, foils, and colors, and ensured quality control throughout the launch.

Signage and Wayfinding

Worked with Development Department, a signage design firm, and multiple outside vendors to create on-brand signage and wayfinding. Mapped out, presented, and created signage for the hotel, restaurant, conference rooms, and ballrooms. Selected materials that reflect the luxury and sophistication of the brand and carefully curated the locations of signage to be subtle and unobtrusive. Ensured ADA compliance, including high-contrast, tactile, and Braille lettering where required, and IFC/IBC compliance to guide occupants to exits and fire safety equipment, to identify hazardous areas, and to communicate emergency procedures. When required, designed lighting and lighted sign elements for visibility day to night.

Special Events and Tastings

Worked with the VP of Marketing and the internal team to plan, design, manage, and execute special events to include Hard Hat Tours, Investor Previews, the Taste of HALL event, and the Grand Opening Ribbon Cutting Ceremony. Managed event invitations, RSVPs, promotional materials, and event design. Attended events, extending high-level hospitality to stakeholders, investors, city leaders, and guests.

Artwork and Curatorial

Assisted curator Patricia Meadows with digital room mockups, room mapping, and curatorial presentations for 183 rooms. Participated in artwork viewings and provided curatorial input regarding collection purchases. Worked with outside curator Virginia Shore of Shore Art Advisory to create wall art labels for the hotel art collection on view. Met with artists during installation as needed to obtain information for art collection marketing materials.

Art Collection Information + Map

Worked with Virginia Shore Art Advisory to obtain artwork content information. Worked with HKS Architects to translate, simplify, and redraw the hotel floorplan. Photographed and retouched all artwork imagery and led printing and distribution of Collection Maps for curatorial tours, special events, and general hotel operations.

Pole Banners

As part of the Dallas Arts District, venues and businesses, like HALL Arts Hotel, can promote their arts and culture programming on pole banners throughout the District. As part of the District’s Marketing Committee, I coordinated with the Executive Director and the Operations and Communications Managing Director to create a uniform design system with the logo branding on all banners. I was the point person for all banner branding, revisions, and approvals.

In addition, I created banners highlighting the HALL Arts Hotel’s international art collection. I selected artwork, hired a photographer, and led a photoshoot of the chosen collection works. I designed banners, oversaw printing, and created a 21-banner rotation schedule of three banners each to keep promotion of the collection updated for several years.

Room Service + Dishware

In collaboration with the Development Project Coordinator, VP of Marketing, Executive Chef, and Hotel General Manager, I lent a creative and aesthetic eye to the selection of room service dishware and glassware to ensure an on-brand room service experience.