As a contract Senior Graphic Designer at Capital One Auto Finance, I created a variety of collateral materials for their dealer loyalty program, The Diamond Partner Program.
Shown are collateral materials for the Commercial Banking Program including 9" x 12" pocket folder with business card slot and four tiered inserts. The folder was Touché Black .013" Cover with matte silver foil-stamp and inserts were digitally printed. (design, mechanical and print production)
I also created a brochure series to introduce the new, three-tiered program: Diamond, Premier and Executive. Tiered roll-fold brochures with interior pocket and double-sided insert were printed with silver metallic ink and gloss varnish texture on black matte laminated stock. Inserts were digitally printed on Stardream Silver Metallic paper. (design, mechanical and print production)
I created additional materials including invitations for program dinner, pen and dealer office window decals. Folded invite was Touché .013” black cover with silver matte foil-stamp and attached custom invite cards were digitally printed on Stardream Silver Metallic cardstock. (design, InDesign data merge, mechanical and print production)
Likewise, digital materials were created such as the Diamond Partner Program Sales Presentation, which was redesigned to reflect the new branding and to simplify the message. (design and mechanical)